Privacy Policy

Last Updated: February 14, 2026

1. Introduction

Welcome to AADVik REV (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://aadvikrev.com and use our revenue management services.

This Privacy Policy complies with the Digital Personal Data Protection Act, 2023 (DPDPA) and the Information Technology Act, 2000, along with applicable rules and regulations in India.

Registered Office:
AADVik REV
Rahara, Khardaha, India

2. Information We Collect

2.1 Personal Information You Provide

When you use our services or contact us, we may collect:

Contact Information: Name, email address, phone number, business address
Business Information: Hotel name, property details, business registration information
Account Credentials: Username, password (encrypted), and login information for OTA platforms (MakeMyTrip, Booking.com, Goibibo, etc.)
Financial Information: Banking details for payment processing, GST registration number, PAN details
Communication Data: Records of correspondence, support tickets, feedback, and service requests
Property Data: Room inventory, pricing information, availability calendars, booking data
Marketing Preferences: Subscription preferences for newsletters and promotional communications

2.2 Information Collected Automatically

When you visit our website, we automatically collect:

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, click patterns, referral sources
Cookies and Similar Technologies: Session cookies, preference cookies, analytics cookies (see Section 9 for details)
Log Data: Server logs including timestamps, access patterns, and error reports

2.3 Information from Third Parties

We may receive information from:

OTA Platforms: Booking data, guest reviews, performance metrics from MakeMyTrip, Booking.com, Goibibo, and other partner platforms
Payment Processors: Transaction confirmations and payment status
Analytics Providers: Website traffic and user behavior analytics

3. How We Use Your Information

We process your personal data for the following lawful purposes under DPDPA 2023:

3.1 Service Delivery (Contractual Necessity)

Managing your hotel listings on OTA platforms
Processing bookings and reservations
Optimizing room rates and revenue strategies
Providing reputation management services
Website design and digital marketing services
Customer support and service communications

3.2 Business Operations (Legitimate Interest)

Processing payments and maintaining financial records
Improving our services and developing new features
Analyzing service performance and user experience
Preventing fraud and ensuring platform security
Maintaining business records and compliance documentation

3.3 Legal Compliance

Complying with GST, income tax, and other statutory requirements
Responding to legal requests from government authorities
Maintaining records as required under Indian law
Enforcing our terms of service and legal rights

3.4 Marketing (With Consent)

Sending promotional emails about our services (you may opt-out anytime)
Sharing industry insights and hospitality trends
Conducting customer satisfaction surveys

4. Legal Basis for Processing (DPDPA 2023 Compliance)

We process your personal data based on:

Consent: When you explicitly agree to receive marketing communications or use optional features
Contractual Necessity: To perform our revenue management services as per our agreement
Legal Obligation: To comply with Indian tax laws, business regulations, and court orders
Legitimate Interest: To improve services, prevent fraud, and maintain business operations

You have the right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

5. Data Sharing and Disclosure

We may share your information with:

5.1 Service Providers

OTA Partners: MakeMyTrip, Booking.com, Goibibo, and other booking platforms for property listing management
Payment Processors: For secure payment processing and financial transactions
Cloud Hosting: For secure data storage and platform infrastructure
Analytics Tools: For website performance and user behavior analysis
Marketing Platforms: For email communications and digital marketing (with your consent)

5.2 Legal Requirements

Government authorities when required by Indian law
Tax authorities for GST and income tax compliance
Law enforcement agencies pursuant to valid legal process
Courts in response to judicial orders

5.3 Business Transfers

In the event of merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity with prior notice to you.

We do not sell your personal data to third parties.

6. Data Security

We implement industry-standard security measures to protect your information:

Encryption: SSL/TLS encryption for data transmission, encrypted storage for sensitive data
Access Controls: Role-based access restrictions and multi-factor authentication
Regular Audits: Periodic security assessments and vulnerability testing
Secure Infrastructure: Firewalls, intrusion detection systems, and secure cloud hosting
Employee Training: Regular privacy and security awareness programs
Incident Response: Procedures for detecting, responding to, and reporting data breaches

Despite our efforts, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but will notify you of any material breach affecting your personal data as required by DPDPA 2023.

7. Data Retention

We retain your personal information for as long as necessary to:

Provide our services to you
Comply with legal obligations (minimum 7 years for financial records under Indian tax laws)
Resolve disputes and enforce our agreements
Maintain business records for legitimate purposes

Specific Retention Periods:

Account Information: Duration of service relationship plus 3 years
Financial Records: 7 years from end of financial year (as per Income Tax Act)
Communication Records: 3 years from last interaction
Marketing Data: Until you withdraw consent or 2 years of inactivity
Website Analytics: 26 months from collection

After the retention period, we will securely delete or anonymize your personal data.

8. Your Rights Under DPDPA 2023

As a data principal under Indian law, you have the following rights:

8.1 Right to Access

You can request a copy of the personal data we hold about you.

8.2 Right to Correction

You can request correction of inaccurate or incomplete personal data.

8.3 Right to Erasure

You can request deletion of your personal data when it’s no longer necessary for the purposes collected, subject to legal retention requirements.

8.4 Right to Grievance Redressal

You can file a complaint with our Data Protection Officer regarding any privacy concerns.

8.5 Right to Nominate

You can nominate another individual to exercise your rights in case of death or incapacity.

8.6 Right to Withdraw Consent

You can withdraw consent for processing at any time, though this won’t affect prior lawful processing.

To exercise your rights, contact us at:
Email: [email protected]
Phone: +91 98368 47887

We will respond to your request within 15 days as required by law.

9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

Essential Cookies: Required for website functionality and security (session management, login authentication)
Performance Cookies: Analytics cookies to understand website usage and improve user experience
Functional Cookies: Remember your preferences and settings
Marketing Cookies: Track effectiveness of our marketing campaigns (only with your consent)

9.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling essential cookies may affect website functionality.

Browser-Specific Instructions:

Chrome: Settings > Privacy and Security > Cookies
Firefox: Settings > Privacy & Security > Cookies
Safari: Preferences > Privacy > Cookies
Edge: Settings > Privacy > Cookies

10. Third-Party Links

Our website may contain links to third-party websites, including OTA platforms and social media. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Children’s Privacy

Our services are intended for business users and hotel operators. We do not knowingly collect personal information from individuals under 18 years of age. If we discover we have collected such information, we will delete it immediately.

12. International Data Transfers

Your data is primarily stored and processed in India. If we transfer data outside India, we will ensure appropriate safeguards are in place as required by DPDPA 2023, including standard contractual clauses or adequacy determinations.

13. Data Protection Officer

For any privacy-related questions or concerns, please contact our Data Protection Officer:

Data Protection Officer
AADVik REV
Email: [email protected]
Address: Rahara, Khardaha, India

14. Grievance Redressal

If you have complaints regarding data processing, you may contact our Grievance Officer as per Information Technology Act, 2000:

Grievance Officer
Email: [email protected]
Response Time: Within 15 days of receipt

If unsatisfied with our response, you may approach the Data Protection Board of India.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

Post the updated policy on our website with the “Last Updated” date
Notify you via email if changes are material
Obtain fresh consent where required by law

Your continued use of our services after changes constitutes acceptance of the updated policy.

16. Applicable Law and Jurisdiction

This Privacy Policy is governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of courts in Kolkata, West Bengal.

17. Contact Information

For questions about this Privacy Policy or our privacy practices:

AADVik REV
Email: [email protected]
Website: https://aadvikrev.com
Office: Rahara, Khardaha, India

Consent Statement

By using our website and services, you acknowledge that you have read, understood, and agree to this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.

For marketing communications, we will obtain separate explicit consent, which you may withdraw at any time by clicking “unsubscribe” in our emails or contacting [email protected].

This Privacy Policy is compliant with the Digital Personal Data Protection Act, 2023, Information Technology Act, 2000, and Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.